foundation,  moisturize

W3LL PEOPLE Bio Tint Multi-Action Face Moisturizer | REVIEW

W3ll, w3ll, w3ll.

It’s time for another foundation review! This week I put the Bio Tint Multi-Action Moisturizer from the tree-hugging brand W3LL PEOPLE to the test.

They focus on organic, cruelty-free, nontoxic beauty. This brand is available at a few different places on the net, but I have recently seen it pop up in my local Targets. I’ve always wanted to try their stuff, and there was a Cartwheel, and….isn’t this always how it goes? So without further ado- let’s get into the review!


W3LL PEOPLE Bio Tint Multi-Action Face Moisturizer, 1.2 oz for $28.99. I picked mine up at Target, but it looks like they are also carried in some Whole Foods, as well as online.

W3LL PEOPLE Bio Tint Moisturising Foundation

This tinted moisturizer comes in 3 shades, which is not uncommon for a tinted moisturizer. I was worried the lightest shade, 1-Fair, would be too pale for me so I went with 2-Light.

well people tinted moisturizer shade 2 swatch

Aaaand…2-Light is very much warm and too deep. You can see it in action on my YouTube!

It is a “breakthrough” vegan makeup & skincare hybrid. This formula promises to give one-step perfection, with a sheer tint and satin finish. It will hydrate, brighten, firm, correct & protect.

I dove into the ingredients looking for anything to support these claims:

  • HYDRATE– this thing is packed with plenty that should hydrate the skin. Oils, emollients, and ceramide – although a lot of them are in the “less than 1%” category
  • BRIGHTEN – they point to the inclusion of Broccoli Seed Oil as the main ingredient to do the brightening. I didn’t see too much about this ingredient in my researching & nothing said anything specifically about that. I did see one person say it is a natural alternative to retinol and also prevents UV damage. W3ll People also note that the Algae Extract will combat hyperpigmentation. Pumpkin Seed Oil is known to brighten as well
  • FIRM – the website says nothing about this claim (only the packaging) and I don’t know what ingredient in this formula would do the firming. There are some ingredients with anti-aging properties and some antioxidants – but nothing that screams FIRMING to me.
  • CORRECT – the pigments will visibly correct redness, large pores, etc. with a sheer tint.
  • PROTECT – this product has 20% pure Zinc Oxide to provide SPF 30

Some other ingredients to point out (so I don’t make you scroll forever and list every single thing):

  • Coco-Caprylate/Caprate & Broccoli Seed Oil are used as an alternative to silicone
  • Phytic Acid,  Camellia Sinensis Leaf Extract (Green Tea),  Punica Granatum (Pomegranate) Seed Oil &  Panax Quinquefolium Root Extract (Ginseng) are antioxidants
  • Argania Spinosa Kernel Oil (Argan Oil) can reduce the appearance of fine lines and wrinkles
  • Tetrahexyldecyl Ascorbate & Punica Granatum (Pomegranate) Seed Oil contain Vitamin C

This product is free from all the bad “mojo” that is found in most cosmetics. I mentioned in my video that this product is free from BHAs. Is BHA toxic?? I looked into this one, and they are not talking about BHA/Salicylic Acid. They are referring to the food additive BHA – Butylated Hydroxyanisole which is a chemical and can be toxic. More helpful info on that here.

They make it a point to say PURE zinc oxide (I guess some zinc oxides are not as pure?)

This product is also made in the USA!


Check out my first impression of this foundation on my YouTube channel – and don’t forget to subscribe while you’re there!


This product…. was very strange. It sets very fast, but never really dries down. Making it incredibly hard to blend. The recommended application method is with the fingertips, and I guess that is the best way to go? Because a sponge wasn’t really blending well and a brush was just plain awful.

It also settles into EVERY. SINGLE. PORE.

And wrinkle.

It was very drying and patchy. Definitely not moisturizing. Not buildable. Clingy.

I really can’t elaborate any more on it – application was a terrible experience. Watch for yourself!


This product does not claim long wear BUT that doesn’t mean I wasn’t going to test it out! Sometimes things that don’t say anything about the length of wear can end up being the product that lasts all day.


This one isn’t one of those products.

It rubbed off in so many places, except STAYED inside of my pores where it had settled at application. Again, I must stress to you – if you want to see this in action, check out the Wear Test!

Recommended Reading: Pixi H2O Skin Tint Review


Listen. I’m not writing this brand off. I think the W3LL PEOPLE Bio Tint Multi-Action Face Moisturizer was the wrong one to try from this brand. The stick foundation (Narcissist Foundation Stick) has MUCH better reviews, and folks also love the concealer (Bio Correct Multi-Action Concealerand the powder (Bio Brightener Invisible Powder).

But this “moisturizer”?